October 21, 2009
As promised on last night’s product call, here are two videos for you to use with your prospects. These explain, in simple terms, the fundamentals of our products and programs with no technical language.
This short, 5-minute clip is the one that was first broadcast at the giant New York City event that featured Mr Trump himself. Click here to listen.
This longer, 18-minute clip is for those who want a little more detail. Click here to listen.
Put them to good use!
September 23, 2009
Here, for your entertainment, is a posting I made a couple of years ago on a different blog, but people have told me it belongs here too. Have fun!
Everyone always wants to have a doctor in their business, and most marketers (especially new ones) waste countless hours and days prospecting clinicians they don’t know (i.e. cold market) without understanding at least two important things: first, that clinicians fall into many different categories, each with their own characteristics, and second, the many pitfalls and challenges they’ll run into. Remember also that our programs are not designed for clinical use, but for public use. So before you approach any clinicians, take a listen to this training call (many times) and get clear what all the issues are before you even begin. And while you’re getting all this settled in your mind, get out and talk to passionate, entrepreneurial people you know. You’ll build much faster that way!
By the way, especially for the new folks, take note: EVERY single ND, DC or holistic MD, dietitian, nutritionist, personal trainer has received multiple unsolicited e-mails from Ideal Health marketers over the past 12 years. Did you really think you were the first to think of that? Continuous unsolicited e-mails from multiple marketers not only make the company look bad, but annoy the clinicians. That’s why it’s best to approach clinicians only if they KNOW you or know of you. OK? So, let me put it clearly: no clinician spam, gang. Take the high road.
August 5, 2009
Here’s my talk on chapter six of The Silhouette Solution: Mastering Your Mind. Click here to listen.
July 22, 2009
Here’s my talk on chapter five of The Silhouette Solution: Enhance Your Success. Click here to listen.
July 8, 2009
Here’s my talk on chapter four of The Silhouette Solution: Eat Calibrated Foods. Click here to listen.
June 24, 2009
Here’s my talk on chapter three of The Silhouette Solution: Tried but Untrue. This is one of my favorites! Click here to listen.
June 15, 2009
We are proud and excited to announce that the best has been made even better with the scientific evolution of our flagship test, the PrivaTest.
For over 12 years, Ideal Health has led the way in customized nutritional supplementation, based on sophisticated laboratory testing at Metametrix, the world-renowned functional-medicine testing facility.
As we have always promised, as science evolves, so do our test and product lines. As of June 15, 2009, we are very excited to be able to offer to our current and future Ideal Health family, the very latest in functional nutritional testing. For an audio discussion of this, click on your computer type below, or click “more” for more in writing:
June 10, 2009
Here’s my call on chapter two of The Silhouette Solution: State Your Goals. Click here to listen. Enjoy!
April 26, 2009
Here’s part two of our nutritional overview: this one’s about our product programs, how to explain them and what to call them. You can listen to it here.
April 24, 2009
I’m often asked for a summary of what the company is all about, nutritionally. Here’s a simple review in two parts. This first part talks about how our programs provide solutions to problems out there in the regular world. You can listen to it here.
