The Wellness Continuum and The “Levels of Normal”

We’re in the wellness business, not in the illness business. While doctors diagnose, treat, cure, mitigate or even prevent disease, that’s not the arena where we do our good work in the nutritional world. We’re on the other side of the story, so we don’t do any of those things. Rather, we do our best to enhance people’s wellbeing. Many of you have asked me to talk a bit more about the concept I introduced at our recent event in Las Vegas, a piece that clearly illustrates what we do and what people may expect; a piece that clearly distinguishes the work that doctors do from the work that we do. Some have called it the “Wellness Continuum,” and I often refer to it as “The Levels of Normal,” because most people have never seen it described. This is an especially important piece because although you all know that none of our products are intended to diagnose, treat, cure, prevent or mitigate any disease or condition, it’s sometimes difficult to understand why, if that’s the case, so many people get such great results and positive health benefits. This should give you some good ideas. Please click here to download the two PowerPoint slides, then click here to listen to the audio. Enjoy, and put it to good use!